Odeon Cinema, Hinckley, Leicestershire
The Hinckley Theatre, built in 1913, became the Boro Theatre in 1930, then the New Boro Cinema in 1934. It was sold to Odeon in 1935 and opened as an Odeon Cinema in 1936. The foyer was demolished in 1962. The Odeon cinema company was founded in 1930 by Oscar Deutsch. During the 1930s, it grew to become one of the country’s major chains of cinemas. The first five Odeon cinemas opened in 1933, and by 1936 there were 142 across the country. Although each Odeon was unique, the use of a set range of architectural features meant that most of the cinemas were instantly recognisable as an 'Odeon', with their distinctive Modernist style. The slogan, ‘Oscar Deutsch Entertains Our Nation’ (ODEON) was also synonymous with the brand.
